As a response to this growing need, Colombia has been implementing a nationwide program to ensure that hospitality professionals are well-prepared. By next year, cultural awareness training will have been fully integrated into the certification process for tour guides and hotel employees. The mission is clear: to make of Colombia a world-class destination where every visitor feels welcomed and valued.
Throughout this book, we will explore key communication skills necessary for effective interaction in the hospitality sector. We will focus on three essential aspects